to eek out the smallest advantage over their competitors. Often times, races are decided by hundredths
of a second and they look for whatever advantage they can get. All that technology that pours into putting
cars on the track, as the sanctioning body we have got to officiate all of that.
Today, we are using technology to better plan,
run and analyze our events from start to finish, and it's given us insights like we have never
had before. It's such a complicated logistical effort. Just envision the Super Bowl, but 38 weekends
a year. Our partnership with Microsoft has been a
huge win for NASCAR.
It's been completely transformational and
we can just really focus on making great racing that our fans are excited to watch..
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