Zebra Technologies Stratix PGA Tour Superstore Retail Mobility Video

Improve customer service while cutting costs with mobility solutions from Stratix. In this retail mobility success story, you'll see how fast growing PGA tour superstores are using mobile handhelds, and mobile printers to drive greater efficiency in their operations. Our philosophy is to grow the game of gold. We have a huge selection of junior products, as well as women's products that can't be found at any other golf store anywhere.

With a typical size of about 60,000 square feet, a PGA tour superstore stocks about 30,000 items, and serves about 750 customers a day. Their goal, improve customer service by reducing the time that store associates spend tasking. What is tasking? It's making price changes. It's taking cycle counts, be sure our inventories are correct, and making necessary adjustments.

PGA tour superstores turn to Stratix for help integrating a mobility solution that will allow to operate more efficiently. We run pretty lean and mean, as far as the back office infrastructure. Try to keep the overhead to a minimum, so that's why a partner in mobility is very important. For it's mobile platform, PGA tour superstore selected rugged mobile devices from Motorola, and mobile printers from Zebra.

All installed and maintained by Stratix. It's just basically pushing a button, scanning it, and turning on the printer and printing out a label. I mean couldn't be any easier. It saves us, I would say, at least 50% if not 75% of time.

You scan the skew, and it reprints a new price label for you, almost instantly, and away you go. It helps on returns. We take a return if it comes back with a receipt to the club desk here. It allows us to go ahead and type in the skew, and immediately put a label back on it, and get it back out on the floor so we can hopefully sell that product.

So with mobile allocation, what we can do is obviously run our low stocks, and help keep ourselves in a better stock position. Helps us with daily operations as far as price changes and cycle counts. So what were the lessons that PGA tour superstore has learned implementing a mobile solution for their business? For one thing, store associates quickly come to rely on. It has to work 100% of the time.

If it doesn't work, you know, the world comes to a stop, so you have to keep it up and operational, which is actually kind of lesson number two, you have to maintain the equipment. For PGA tour superstore the decision to implement a mobility solution, and utilize Stratix to install and maintain it has quickly paid off. It's helped the retail chain improve on job one, raising the bar on customer service. We are going to survive with good customer service, and the only way you can provide that good customer service is to actually be there and help the customer.

So to label the store, to be able to do inventories in the store, to be able to receive product quickly in the store there's no option, you have to do it with mobile technology. Mobile technology working for the enterprise. Stratix, we understand mobility, and the people who use it..